I work as a software engineer for AWS, and as awful of a company as Amazon is, they do diversity in a pretty unique way that feels very natural, and you’d honestly not notice it if you didn’t pay attention.
The 13 diversity groups we have (Glamazon, Black Employee Network, etc) were not created by the company, but space and budget was provided for them to be created by employees. You’re made aware of them when you start and can choose to participate or not, and the groups themselves each orchestrate the diversity emails and events around the company. They also make it pretty fun by giving out phonetool awards (basically badges on your employee profile) for completing the optional trainings they design, and the Glamazon ones are always stupidly cool looking.
It’s not some giant fake, “we give a shit” charade that most companies do, but it’s around you enough to normalize and promote acceptance of the differences we all have. I’ve personally found it broke down a few or my own minor internal biases I didn’t realize I had.
With all that said Amazon is still a super shitty company.