Media Matters looked into Xitter CEO Linda Yaccarino’s claim that “90% of the top 100 advertisers have returned to the platform. In the last 12 weeks alone, about 1500 have returned – w…
During the September 27 interview, Yaccarino also claimed, "In the last 12 weeks alone, about 1,500 [advertisers] have returned. So whether it is small business or big brands, right? Like AT&T, Visa, Nissan, all returning." Of those three companies she specifically mentioned, AT&T is the only one that was a top advertiser pre-Musk, and the company has spent just $781 in the last 12 weeks — 99.96% less than the more than $1.77 million it spent during the 12 weeks before Musk's acquisition.
Visa and Nissan are similarly spending just a fraction of what they spent pre-Musk. Visa spent just $10, and Nissan spent just $687, in the last 12 weeks — 99.99% and 99.77% less than they respectively spent during the 12 weeks before Musk's acquisition.
The CEO of a company that was purchased for $44 billion less than a year ago is personally touting making $1,478 in advertising revenue from three multi-billion dollar companies in the past 12 weeks. I knew things were bad at Xitter but this defense just makes me realize things are so much worse than I could have imagined.
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