The TV offerings have given an endless amount of merchandising opportunities. The trilogy is not important, because the TV shows have been good. All I really need to say is two words: Baby Yoda.
I say this as I am wearing a Mandalorian t-shirt, looking over at my Lego build of the N1 fighter, thinking about all of the new Star Wars content coming out of the Dave Filoni camp. I think of all the casual fans who clamor for the cute Grogu merch. People like my sister who have no real interest in Star Wars are very into Grogu much the same way folks are into baby Groot.