Apple is my platform of choice these days. Full disclosure, I’m pretty well embedded in the Apple eco system and it’s been my consumer tech of choice for over 20 years.
I live in the UK and have recently cut the cord with Sky (for my non UK friends, Sky is essentially the equivalent of a cable service in the states), and I had a number of movies purchased through their store. Although I can still see those movies on an iPad, it’s not easy to watch them on a TV, so I’ve essentially lost those purchases.
In light of that experience, Apple feels the most future proof for me with Amazon Prime a close second.
I also recently “binned” most of my DVD/Blu Ray collection, but before doing so, I looked up what platforms they were available to stream/buy from. Out of just over 200 discs, Apple won with 122 available with Prime on 114.
Sorry for the rant but I only buy music from Bandcamp because it’s DRM-free. I don’t want to rely on obscure proprietary programs to remove DRM, and also most of the shows I would buy are region-restricted which means that I cannot legally buy them.
But yes, since I’m an Apple user, I go to iTunes when I want to rent a movie (maybe twice a year).
They’re usually 1080p at most for the downloads, FYI. You can’t download the 4K versions (at the moment anyway). At least, that was the case the last time I checked.
I believe you can download 4K versions, but the DRM-removing software I use, ViWizard, only works on an old version of iTunes. So for example I bought Trolls World Tour in 4K when it came out, but my DRM free copy is in 1080p because my app is old.
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