It’s the same thing with Disney: it’s all in the merchandising. There are Minecraft Xbox consoles, Minecraft controllers, Minecraft books, plushies, t-shirts – all kinds of branded shit everywhere.
Bedrock edition, like you said, is monetized to hell and back again, but those official mods are actually pretty well designed and enjoyable. I think my favorite one was the Star Wars mod that came out around when Mando first starting airing, which had a few planets like Dagobah, Tatooine, and a bunch of other cool features.
There are also mods for Fallout and Halo - the Halo mod is a faithful recreation of the original installation in the first Halo game, and it’s really neat to fly around the place and recognize most of the levels.