That’s not accurate. The article is about Australia. Netflix Australia had a net loss of 200K subscribers specifically due to the anti-consumer moves they’ve made which affects a lot more than just sharing a password with a family member. That’s a 3% decline in a major country. Meanwhile, Netflix rivals had subscriptions increase overall and several saw huge surges. Netflix remains #1 by total subscribers in Australia, but that shouldn’t shock anyone given the inherit momentum they possess.
The article was never about Netflix globally. It was always about Australia. Companies operate business units in regions, and each region must perform.