I don’t think the goal is to increase the popularity at the moment. I think it’s manage the chaos. The fediverse has had a massive increase over the past few days and you kind of need to use the emergency tools that are part of federations to manage that growth.
I mean I’m just one person but I’m here to stay and if it shrinks or grows I don’t really care I just know I don’t want to go back to Reddit. I also like the ability to defederate as I’ve seen that reddit has had a long history of allowing bad actors to go untouched because they’ve never broken an actual rule.