No one in the history of civilisation has complained about too many broken chips in a bag.
When people started complaining about the amount of air being included in the bag, “prevents broken chips” was the bs marketing PR line put out. It’s just not true.
You know the easiest way to prove it’s bs? Pringle’s have introduced more air into their cans at the same time. Why? To match the shrinkflation of their competitors. Because adding air to a can of Pringle’s can only result in MORE broken chips. Which, again, no one in the fucking world has ever complained about.