This article seems misguided, people pick their OS because of what they need. I can list many things with subpar experience on Windows: emacs suck; latex is slow; libreoffice and thunderbird crashes like nobody’s bushiness; opam is straightup unsupported (which means ocaml, dune, coq is a pain); there is absolutely nothing in the app store, means that people will need to resort to commandline tools to install and update app.
All of this obviously will not decrown Windows from a OS with mass appeal. Since the software most people need runs well on windows.
Another example, in my crowd it is quite rude to send a docx file between people assuming people want to use or have access to Microsoft office, so everything is in PDF. Yet in many other crowd docx is the default. We were never bounded by the need of a specific office software, while others do not enjoy the same luxury.
There is needs by different groups of people, and that means they choose the OS that is most comfortable for them. Linux is not going to have 70% desktop adoption rate overnight, and no one is saying that. In fact both the quote in the article and this post explicitly dismissed “linux is ready for everyone” delusion. They are just comfortable in Linux, and what is wrong with that?