The great thing with the fediverse is that a big company can run its own forum/microblogging instance and therefore communicate with their customers while maintaining full control over their content.
No need for them to chase the next big platform like reddit/facebook/google+, and no need to create "official accounts" on each....
![/kbin logotype](https://kbin.cafe/media/cache/resolve/entry_thumb/b0/21/b0210e8d11ed53061d6b66c8d833383079bdff73c30bef739332c862037c33ff.png)