Maybe I’m a dope but I always thought it was because they were using rag paper in ye olden days. It’s plush with loose fibers and lots of room for wax to get in there. Modern paper - especially high sheen etc - is too smooth and glossy. Wax just sort of sits on top.
Its kind of been a strand in eastern feminism for a long time now, choice about whether or not people get to look at you. If I remember rightly, before the Persian revolution there was also a class element.
Women who wore them were described as “insolent vipers” by one poet
The Insolent Vipers would make a kickass band name.
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