If you ask me, I'd say that's exactly why they won't rise further, or much further. They're measuring all of this before and after they take action, and if the price increase sees a trend line go in the wrong direction, it'll be a while before they bump it again. I wasn't angry at Netflix for raising their prices such that you could call it a backlash; it just became too expensive to justify having it around when there isn't anything I know I want to watch on it.