But we already have award shows that are like that, we have DICE awards, BAFTA Games Awards, GDC awards. This event is clearly just a commercial for many publishers. Noone is forcing devs to appear here. Hell I think it would be fucking great some devs just don't appear just to snub this award show. If the audience actually cared about recognizing developers they would watch the other 3 awards, this event is just about the hype machine and game trailers.