I mean, the TGAs, VGAs, Spike awards, whatever, have always have been this. Which is basically the MTV awards of gaming.
For what it's worth, the DICE awards are the ones where actual industry pros get to vote. Wihch doesn't make the results any more valuable, honestly, but at least the gala is self-congratulatory, as opposed to a thinkly veiled speedrun of what used to be the E3 keynotes.