You do not need to run a big expensive awards show full of ads. It’s a reflection of your character if you choose the big expensive award show over highlighting the massive issues the industry has. If you have a platform, how you choose to use it is a reflection of you.
If he was hired to present, sure. But this is his thing. He controls what it is and chooses the big award show funded by the big companies.
This is the dorito Dew King, of course, so I don’t know why people expect otherwise.