That Blizzard is selling their games on Steam at all speaks volumes about how poorly they are doing.
All of the design talent and experience has been purged from their ranks in the last 10-12 years. They are a trash tier developer and have burned all the nostalgic goodwill of their past successes.
Kotick killed the golden goose, ruined countless careers and lives, and now he gets to leave with hundreds of millions at the end of the year. Capitalism at is finest.