I don’t want to be too cynical, but I get the feeling this is working as intended on the parts of the “developers.” If less than 100 people had the game installed, there is a good chance it was shovel-ware with a low or free upfront cost that was then sold to scammers. The scammers push the malware, get all the information they want from compromised machines, and then move on. The SMS will really only be a sort of “you gave the OK for this update to be pushed out, so you are responsible,” type thing, which won’t matter in the case of malicious shovel-ware and fly by night devs who only plan to sell out their install base, anyway.