Pipoca, 9 months ago

Trucks have been bestselling models for literally decades.

It’s because there’s a 25% tariff on importing trucks. It was put in place nearly 60 years ago by Lyndon B Johnson; it’s called the “chicken tax” because the excuse for passing it was as a retaliatory tariff against France and Germany taxing American factory farmed chicken.

Because of the chicken tax, fairly few foreign car companies in the US sell pickups.

And because being a “best selling” model is good marketing, truck makers generally sell very few models of truck. For example, the best selling vehicle right now is the Ford “F series”. So that’s the F150, F250, and F350, in all of their assorted trims. There’s a couple other models they sell - the Maverick and the Ranger - but most of the trucks Ford sells are F series.

So a truck driver has been much more likely to drive a F-series for decades than a car driver was to be driving a Civic.