It makes sense, I mean consider that these big social media platforms started making sweeping changes the moment the technology to accurately emulate humans became available for mass integration. Changes that would Inevitably lead to an exodus of a significant number of users.
Now you can trick the real users by claiming you’re still operating just the same as before when in reality half the website is just GPT bots and the population has taken a massive hit.
There’s no way they’d have been this confident in their choices without a backup plan like subsidizing with generative AI, which means their timing is either coincidental as fuck or exactly where you’d expect it to be based on the invention of the technology they need to ensure longevity.