If he posts a blog post for that, I'll link it. The gist of the video is that he suggests to turn the items and equipment the players already have into magic items over time. In addition to other ways of acquiring them of course. Additionally he says it's sensible to tell the players what the items do as they get them and allow their character to play out how they discover it and then give the party some options to use the items as well as maybe add some NPCs coming for these items, because they heard about them.
This addresses several issues like players not getting the items that were intended for them, players getting overwhelmed with the amount of things they need to keep track of and a lack of emotional connection with the items.