Conversely, not every aspect of society needs to be monetized and capitalized.
There existed a time when players made guides because they were passionate about the game, not because they were trying to hit engagement metrics or ad revenue breakpoints. The website GameFAQs, for example, holds thousands of user created guides, and many of them are extremely high quality.
Obviously this is not to say that we should expect all creators to work for free, especially if they’re trying to make a career of it, but there’s decades of precedent for passion-driven user created content and I don’t think it’s right to label it as entitlement when talking about the loss of those elements in a shift towards icy veins/maxroll paid guides.