There are options outside the ones with heavy marketing departments to host writing. There was a time when hosting your own website was easy/normal. It still is easy (tho requirements like TLS certificates & fail2ban have raised some barrier to entry) & there are tools that automate the process now more than then, but there is an intimidation factor that really needs to be knocked down. The only other barrier has been folks living in places where symmetric internet isn’t the norm & you are expected to be a consumer & not a producer (this also needs to be fixed since it doesn’t cost more to send bits in the other direction).