“Bad” does have inherent value because one person’s “bad” Is another person’s “awesome.”
I think Gale is “bad” as she’s defining it because he’s boring and his squishy ass kept getting curb-stomped when I tried to use him. I also hate the way he tries to romance you and the incel vibes I got of him. But go on tumblr and folks just adore him and his romance. What makes him “bad” to me is a selling point to others. That’s what I think the writer is trying to say.