I’ve got a 1080p TV. I have had it for 10+ years and I will continue to have it until it craps out.
I’ve seen 4k. Yes it’s better. Is it better enough? Not for me, and my eyes aren’t getting any younger.
I also save money, since gaming at 1080 with great framerates is much easier too. And storing 1080 media etc (hell, even 720 with upscaling isn’t too bad).
I guess my point is: come at me Netflix; keep annoying me with your ads. They literally have 0% chance of success.