The funny irony is that assimilate is a slur in Canada due to its rich history of genocidal intent, to the point someone got into legal hot water because they had a novelty star trek license plate containing it and people thought they meant basically our equivalent of the n word.
They had to explain to a bunch of people including the news what they actually meant and they were like “we don’t care, change it” which is especially rich coming from a culture and government which still continues assimilation-styled (as well as actual killing) genocide to this day.