It’s not the only way, you could just say the program is 15 years old, or the politician appeals to a much larger fraction of voters than whatever specific naive measure would suggest they should.
That requires us* to focus on the objective matters. We can’t do that. We need to wallow in all that precious, oh so precious, subjectivity. But we can’t show it, because then we can’t claim “it’s facts”, and we’re opening room for disagreement.
In other words this kind of doublespeak is backed by another type of doublespeak: disguising the subjective as objective. You see the same underlying phenomenon behind the usage of the word “toxic”.
*by “we” I mean “people in general”, not necessarily you and me.