Hmm… The zune never was a big thing in Europe, so I never actually saw one in real life. But as far as I know the memory-chip is soldered on, so I don’t think there is an easy way to upgrade. The battery is said to be replaceable though. I don’t mind what hardware one is using. It has to fit your needs, not everyone’s. For me the iPod was the one thing I always had with me since I got it in 2005(?), so for me there is a heavy nostalgic factor that got me to do this.