@academicchatter I recently published something on my personal website for the first time, and accidentally bumped into some interesting data on the #academic reach of #socialmedia.
I shared the content on #Mastodon first (November 1), and on #Twitter the day after. On November 20 I edited the post here, leading to two new boosts.
My toot received 6 boosts and 7 stars; my tweet got 6 retweets and 38 hearts. Yet, in terms of website traffic the two dates of Mastodon activity outperform Twitter.
"in terms of website traffic the two dates of Mastodon activity outperform Twitter"
If I'm reading this correctly, I think this means that Mastodon users are more likely to visit a website and read the article (at least some of it) than X/Twitter users?
@ahimsa_pdx@academicchatter This is how I interpret it, yes! I did share the draft with some colleagues the day before (giving a tiny bump of traffic), but the visits on November 1 should be mostly due to Mastodon. There also seems to be an effect bleeding into the day after a post was published, meaning that the Twitter number is probably slightly inflated.
It makes sense in a way, considering that Twitter has been taking steps to avoid people clicking links and leaving their site.
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