Sounds like a case of some edge lord marketing senior director idiot thinking any publicity is good publicity.
This will bring awareness to the brand and we can dismiss it as “omg, we totally started the campaign before the elimination of Palestinians”.
Even if Israel had not attacked or responded to attacks or whatever you want to call it, you have to be pretty tone deaf to think images of rubble and dead mannequins would be a good look given the current events elsewhere in the world. Dumbasses.