What imaginary supply line are you talking about? Do you think that any food there is not supplied locally? That they import paper wrappings with a logo from the US? Actually the ones probably importing their stuff are sitting in the US, even if it's just plastic trash from China.
It's a name. And if they got told not to use it anymore or they just don't pay anything anymore... what is supposed to happen? Someone goes to Russia and sues them there?