I don’t think AI will dramatically change the experiences we have interacting with businesses or content creators - we’ll still evaluate their output with the same metrics we use now.
But as a tool it vastly accelerates a lot of old processes that were mundane or mentally exhausting. Previously we overcame these with an army of educated workers who - although skilled - were performing a function that turns out to be repeatable with enough silicon. Tasks like basic writing, basic research, basic programming, image/video/audio editing.
These are all tasks that never really required an incredible amount of experience if you had the right tools, and now one of those tools is “AI” as we are calling it, which does a halfway decent job with nearly zero effort. A whole lot less effort than before.
The highly skilled and educated will continue to be fine - they can work a lot faster now and instead of spending a lot of time on these mundane tasks, can spend more on the higher level stuff. The people who are still moving up the skill levels will have to go a lot further in their education before their value is as apparent.