One of those rights is right to deny service. Just like you can be banned from here for hate speech, or harassment or what have you. I think youre getting twisted around, yes technology and tech companies become more involved in everyday life, but none without alternatives, which also grow everyday. We're talking about how this specific case isnt the worst, its just Amazon and the guy can use other services. But thats every case. Every case will involve one company exercising its right to not provide service, and the user being able to go to some alternative service.