I really think you’re onto something - just the headline (and, remember, the vast majority of people only read the headlines of articles - so the headline is where the company gets the information they want to convey to as many eyes as possible) calls the company:
Dying
Fraudulent
Anti-Privacy
Anti-American
Just to give a potential shareholder as many reasons as possible to decide “I no longer wish to support this company/I want to get out before this company fails”.
Maybe TEMU is a bad company with a bad product, but it’s worthless arguing about whether or not this is the case when the article itself cares very little about making concrete points and has an ulterior motive in publishing the article.