In my experience, people who make a big deal out of their philanthropy are typically doing it to compensate for some other moral deficiency.
What really started to bother me was when he started to make a game out of his giveaways, like “Last person to stop touching the Lamborghini gets to keep it!” and things like that. It just feels wrong, and I can’t quite explain why.
I hope I’m wrong, and so far there is no evidence he’s a secret dickhead, but something about him seems off.