And YouTube beat expectations on profits the quarter they raised prices again. The worst part of this is knowing YouTube is turning screws on the audience AND on advertisers. We know Google keeps more data on us than any other company, but they’re miserable at pairing relevant ads to my interests. So these brands advertising on YT aren’t reaching a potential customer, they’re only being used as a pain point to make free YT worse, and to neg viewers into buying premium. In a weird way, we might be saving brands from paying for useless ad clicks. Like, even looking at late stage capitalism and enshittification, this is totally bonkers.