That’s a curious project and I hope they succeed. But I have to wonder. On their “Why pay for search engines” page, they state the following:
Our proposed price is dictated by the fact that search itself has a non-zero cost. In fact, it costs us about $1 to process 80 searches (wherever in the world you search from). So a user searching 8 times a day would perform about 240 searches a month, costing us $3 in search cost. But an average Kagi user is actually searching about 30 times a day. At USD $10/month, the price does not even cover our cost for average use.
So, will they dial the price back up or do they currently just hope that most people pay for the “unlimited searches per month” plan but use it less than an average user would?