Just to be clear, Apple isn't asking the Swiss apple growers to change their logo. And it definitely isn't forcing them.
I assmue some journalist saw Apple making a very boring Swiss trademark application and decided to call up a local company with an apple in its logo to see what they thought about it. There's zero chance the company will have to re-brand.
The US apple industry uses an apple logo without any problem: https://usapple.org/