Can confirm. My company issued a press release out of the blue last month that explained how we were deploying AI into our products. None of us knew anything about it and we're assuming that Marketing has just relabelled things like A-B testing, chatbots, and some chatGPT plug-ins as proof that our company has somehow built an AI R&D lab.
PS. It's also amusing to hear the execs talk about it on their earnings calls. The investors are just eating it up without question.