Another factor that they probably didn’t consider is that those 10% were, on average, more informed about what was happening and what happened in the past (see spoiler for examples). So for a lot of those people in the 10%, even if they didn’t use the 3PAs (I predict that a lot of them were desktop users), it was the straw breaking the camel’s back - I bet that some people felt outright disgusted for contributing with the profits of a disgusting company like Reddit Inc.
List of examples:* A Reddit admin defending a paedophile. People being banned left and right for highlighting this. * The above showing that Reddit has tools to prevent harassment, but won’t use them to protect users. * The whole “we’ll quarantine TD to shut protesters up, but we still want its posters to feel at home here, so we won’t ban the sub until it’s inactive”. * Spoiling the “Reddit silver” joke for profit. * Using Ellen Pao as a scapegoat. * Lies, lies, lies, lies, lies, lies, it’s almost like Reddit Inc. says “Reddit users are those stupid things, of course if you throw any bullshit on their snouts they’ll happily swallow it”. Every fucking announcement smelled like bullshit, specially coming from that sociopath called Steve Huffman.