Hope you’re open to constructive criticism - I’d take a look at adding some production value to your how it works video.
I work with a lot of martech folks that do product videos (I’m not selling you something) and I’d recommend a super straight forward marketing video that shows how easy the product is to use and share videos with.
Get literally any budget microphone and record your audio voiceover VERY clearly in a closet and lay that over a simple workflow for capturing a video with snapify then sharing it. Add some royalty free background music at low volume and it’ll help sell this for you significantly more than your current video is doing.