I don’t know man. I still don’t understand how Discord became so popular in the first place and I will never ever understand how some people are fine with Discord being their only online presence or way of interaction (I’m looking at you, midjourney!) It’s a walled garden with a fucking horrible UI and UX. Just look at the screenshot in the article:
I take it you don't remember the old internets chatrooms, that's why Discord is popular. It scratches a very specific itch, Live Chat. Social Media scratches a very similar itch, but with a platform that is forum based, not chat based.
Throw in the old Social Media, like ICQ, MSN Messenger, AOL Messenger, etc. and you begin to see that live chat is absolutely a feature that people want. Sometimes they want a "room" where a bunch of like minded people are, sometimes they want to talk to specific people.
Social Media as a concept has gone through a lot of iterations.
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