barryparr, 7 months ago

@Daojoan @lisamelton

It’s especially weird to see luxury brands doing this, when all they have to sell is tradition and heritage.

bhahne, 7 months ago

@Daojoan Yow, same thing with the Google logo! It was a serif font until 2015. https://en.wikipedia.org/wiki/Google_logo

darwinwoodka, 7 months ago

@Daojoan what's the point when they all look the same...

negative12dollarbill, 7 months ago

@Daojoan
If it's simply your company name in a specific font, does it even count as a "logo" any more?

The IBM logo is a real logo: it is composed of stripes. I can't just type the three letters, choose the right font and I'm done. It has another, hard-to-replicate aspect.

Essentially, nobody HAS a logo any more.

realsimon, 7 months ago

@Daojoan if anybody knows why so many companies simplify their logos please let me know. I don't accept 'they're stupid' as an answer. There has to be a reason.

eglerion, 7 months ago

@realsimon @Daojoan Because designers orientate their work at trends and they're basically all look at the same style books, at least marketing people of big companies do. And ultra simplicity and brutalism was trend for the last 5-10 years or so. But its already shifting again to the old(er looking) logos because of the retro-nostalgia /Y2K trend.