The entirety of social media is of course, under Order Socialis which has two branches: Family Personalis and Family Parasitus. You know Family Parasitus from the various species of Corpora or Corporate entities, and of course Genus Egomet which is the TechBros and Billionaires.
Those of you reading this on Mastodon are in Family Personalis, Genus Foedoratus, species Mammut