People really like to crap on apple for reasons justified and not. But when it comes to privacy there’s a pretty clear difference in the track records for Google and Apple. Here are some articles that might be worth a read in helping you decide. Really what it boils down to is what matters most to you. Apple may have the better privacy record, but it also locks you into a garden with very high walls. Google/android architecture may be a lot more versatile and provide more hardware options and customizability, but they will harvest and sell every scrap of data they can get their hands on.