Mostly the hype and because artists and creators are being hurt by its existence.
I feel as though using AI is a cop-out. If I want to do something good, I also want to be proud of it. So I would rather not take that away from myself by doing it with AI. However, progress marches on, and I am neither an expert nor an authority on the subject. Asking someone like myself that question is nearly a trap. If I tell you that Generative AI is a bubble, like cryptocurrency and the Metaverse, that is just my gut feeling.