This. I haven’t had ads since Adblock came out in 2009. I switched to uBlock Origin few years ago, without it browsing would be intolerable.
Last spring I helped a colleague with her work laptop and saw Chrome without adblocker. It was hideous.
I installed uOrigin instantly and got the reputation of “Tech Wizard Who Can Make Ads Go Away”. Turned out that almost no one had ever even heard of this possibility.