For many people, Google controls the entire network stack from their ISP, router, OS, DNS, their browser, all the way down to the platform hosting the content they watch.
Google has captured such a wide part of the Internet that any changes they make will have at least a moderate effect on our lives. Even if we don’t use any Google services.
The only thing that can stop them is probably the EU at this point. And I’m sure Google has a plan for that.