That does indeed seem like the hangup in this case, and it’s on me; I should have used a less vague word or else clarify.
To me fresh is anything that hasn’t been processed for preservation (except drying). So cheese isn’t fresh, heat treated milk/cream isn’t fresh, smoked and cooked meats aren’t fresh, pickled foods aren’t fresh, frozen foods aren’t fresh and anything with actual preservatives added is definitely not fresh.
“raw” would probably have been the better word to use.
Also, having thought about my own understanding of the word a bit more in depth, I’ll concede that some pickled veggies are pretty healthy, as well as yoghurt.