They also pissed off a bunch of the people they were hoping to market toward by just leaving Dylan out on their own after the fact.
It sucks that, in this situation there are sides, but “picking a side” in the debate, realizing you made people mad and responding by sticking your head in the sand is a great way to piss off everyone that cares. Either they really don’t care and did it as a marketing stunt or they did care until it affected their money. Either way, they showed just how soulless AB is.