They are a company whose trying to change the laptop industry by offering a repairable laptop that can be upgraded. By not soldering in components and not locking or changing the shape of components, their goal is to make laptops easy to repair and upgrade. All cpu/mobo upgrades have the same pcb dimensions, screens are easy to replace due to the ease of opening the bezels. They outright say theirselves that they are not ecologically sustainable (meaning other lapop producing companies are far worse)